February 20, 2026
More than 50 team members gathered for the fifth annual Collective Connect, reinforcing a shared commitment to our residents Collective team members from across the region came together in Downtown Fargo for this year’s Collective Connect, an annual event focused on engagement, learning, and strengthening connections across the organization. Attendees traveled from Billings, Montana; Watertown, Rapid City, and Sioux Falls, South Dakota; and the Twin Cities, Minnesota, with others joining remotely. Hands-On and Practical The two-day conference was impactful and memorable, with engaging activities, networking opportunities, and shared laughter. One of the most memorable moments day was an interactive role-switching exercise designed to simulate an accelerated “day in the life” of key roles across the company. Participants rotated through scenarios as maintenance technicians, support office team members, and community managers. “My favorite part was the simulation Jade and Jacinto designed,” remarked Sydney Schultz, an Operations Support Specialist. “Watching individuals assume unfamiliar roles was compelling. It illuminated how routine challenges for one position can feel entirely foreign to another, offering a sharper perspective on the nuances of each role.” The challenges required quick thinking, collaboration, and real-time problem solving. It mirrored many of the real scenarios, like unexpected maintenance requests, that team members experience every day in service of residents. “As someone newer to the company, it gave me a deep appreciation for what my coworkers experience in their jobs,” said Dirk Monson, content specialist with Collective. “You understand quickly how interconnected everything is.” The exercise reinforced a core truth within Collective: no role operates in isolation. Maintenance, management, marketing, development, accounting, and leadership all intersect to create a top-tier resident experience. A Shared Commitment to Residents