Kayla Goebel Nominated for YWCA Women of the Year
Inclusion is more than a performative buzzword for Kayla Goebel. She lives it.
Kayla, creative strategist for Collective/Great States, was recently nominated for YWCA’s Women of the Year for Advocating for Equality. Kayla’s story isn’t about one big moment, but a thousand small ones that quietly (and permanently) changed lives for the better.
A Life Rooted in Inclusion
If you only looked at Kayla’s resume, you would assume she is busy (and you would be right). You would see Creative Strategist. Shop crew member. Small business owner. Volunteer. Student. Proud mom to Aurora.
Kayla’s impact, though, has never been confined to a title, job description, or office hours. The real life Kayla cannot be captured in bullet points. It shows up in late-night conversations, in encouraging texts, and in the way she instinctively brings people together. It’s in the quiet moments where she stands beside someone who needs support.
Showing up for others is what truly drives her. She volunteers. She mentors. She advocates. She supports local nonprofits like Hope Blooms, BIO-Girls, and Homeward Animal Shelter.
She provides mental health support to young female hockey players, helping build resilience, confidence, and emotional strength.
If that all wasn’t enough, Kayla is putting in work to make herself an even stronger advocate. She’s currently pursuing her degree in psychology and sociology at the University of North Dakota, deepening her understanding of the very issues she cares about so deeply.
Strong Roots, Stronger Impact
For five years, Kayla built a gym named Strong Roots that focused on wellness as a product of confidence, belonging, and true community instead of focusing solely on fitness.
One former member of Strong Roots described their experience as life-changing.
“It was a place where intimidation was replaced with belonging, and where confidence was built from the ground up.”
The Connector
If you ask people what makes Kayla different, they rarely start with her resume. They start with how she makes them feel.
Ask almost anyone and they will tell you a story about her authenticity, about the way she shows up, about how she made them feel safe, valued, or understood.
Many people know Kayla, but even more know each other because of her. She has a way of connecting people who did not know they needed one another. She does more than introduce people, she helps build bridges within the community.
Inclusion is woven into her everyday life, shaped by her own experiences and her decision to break cycles rather than repeat them. She meets people exactly where they are, without judgment, and walks alongside them from there.
That ability to truly see people has earned her something more meaningful than recognition. It has earned her trust.
The Legacy She Is Building
One word is regularly used to describe Kayla: humble.
When asked what legacy she hopes to leave, Kayla said she wants to be remembered as someone who did what she could, with what she had, where she was, for anyone who needed it.
She makes Fargo more welcoming and more connected.
Congratulations, Kayla. We are incredibly proud to celebrate you and the example you set for all of us.
YWCA Women of the Year Awards
Since 1973, YWCA Women of the Year has honored inspiring women whose passion, service, and achievements shape the Fargo-Moorhead community. This signature event carries a legacy of celebrating leadership and impact.









